RESEARCH – AUDIENCE RESEARCH

Introduction

In order to better understand my target audience, I created a questionnaire using Google Forms and collected over 100 responses. The aim was to explore reading habits, interests in cars, and preferences related to magazine design and pricing.

This allowed me to gather both quantitative data and insights into how different audiences interact with print media.

Demographics

The results show that the majority of respondents were under 18 (around 40%), followed by smaller but balanced groups across 18–24, 25–34, 35–50, and 50+.

In terms of occupation:

• Around 50% are students

• Around 30% are employed

• A smaller percentage are business owners or retired

This indicates that the sample is skewed towards a younger audience, which is expected as I distributed the questionnaire mainly through school and social groups

Magazine Consumption Habits

The data shows that:

• Around 40% rarely read magazines

• Around 38% read them sometimes

• Only 21% read them regularly

Additionally:

• Over 50% prefer reading online

• Only 18% prefer print

This clearly reflects the decline of traditional print media, especially among younger audiences. However, this does not necessarily mean that print is irrelevant, but rather that it must target a more specific audience.

Interest in Cars

The responses show a relatively balanced distribution:

• Around 55% are interested or very interested

  
  

• Around 36% slightly interested

• Around 10% not interested

This suggests that there is a moderate interest in automotive content, but not across the entire audience. This reinforces the idea that my magazine should be positioned as a niche product, rather than something aimed at everyone.

Attractiveness of Magazine Elements

When asked what attracts them most in a magazine:

• Information (31%)

• Design (26%)

• Images (25%)

• Articles (18%)

Also:

• 65% said design is very important

This is extremely relevant for my project. It shows that visual presentation and design are key factors, which supports my decision to focus on a clean, high-quality layout.

Price Expectations

The results show:

• Around 60% would pay under €20

• Around 30% would pay €20–€100

• Only a small percentage would pay €100+

This reflects the financial limitations of the sample, which consists largely of students. However, this does not align with my intended audience, which is more affluent.

Interest in My Magazine Concept

When asked about interest in a luxury car magazine:

• 48% said yes

• 35% said maybe

• Only 17% said no

This indicates that the concept has strong potential, even among a general audience. However, the “maybe” responses suggest that presentation and branding will be key factors in attracting readers.

Distribution Preferences

Respondents indicated they would expect to find such a magazine:

• Mostly online (37%)

• Followed by car dealerships (29%)

• Then bookstores and airports

This is interesting, as it contrasts with my decision to focus on print. It reinforces the idea that my magazine is not designed for mass consumption, but rather as a limited-edition product for a specific audience.

Evaluation

One important limitation of this research is that the sample does not fully represent my intended target audience. Most respondents are young and have lower purchasing power, which influences results such as price expectations and reading habits.

However, this limitation is useful, as it highlights the difference between a general audience and a niche, high-income audience, which is the focus of my magazine.

Application to My Magazine

Based on this research, I will:

• Focus on a minimal and high-quality design

• Use strong visual elements

• Position the magazine as a premium, limited product

• Not rely on mass appeal, but target a specific niche audience